Presentations on
"Get Recognition"
45–60 min. audio download (MP3) + companion handout (PDF)
by leading Art-Career Authorities
7 Key Lessons From Dead Artists
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As a Certified Appraiser of Personal Property through the International Society of Appraisers, with a specialty in Limited Edition Prints, Corrine Cane is a consultant on Fine Art and Native American Art. She has served on the International Board of Examiners of the American Society of Appraisers. With an extensive education in art history, painting, drawing, arts administration and arts marketing (a B.A., M.A. and post graduate work), Ms. Cane currently provides professional appraisal and consultation to individuals and corporations.
- When you should destroy your artwork
- What are the consequences of unsigned art
- What is the safest material to use when framing your art
- What you can expect from collectors when times are tough
- How the age of your collector affects what you make
- What happens when you fail to control the style and content of a commissioned piece
As a Certified Appraiser of Personal Property through the International Society of Appraisers, with a specialty in Limited Edition Prints, Corrine Cane is a consultant on Fine Art and Native American Art. She has served on the International Board of Examiners of the American Society of Appraisers. With an extensive education in art history, painting, drawing, arts administration and arts marketing (a B.A., M.A. and post graduate work), Ms. Cane currently provides professional appraisal and consultation to individuals and corporations.Making and Keeping Collectors for a Lifetime
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Jack White was worth a million dollars by the time he was 36, before he reached his 38th birthday he was flat broke. After selling his gold Rolex watch, bowling ball and hocking his wedding ring he visited an art gallery. Within two hours Jack decided to become an artist. He sold his first painting for $10 on Valentine’s Day 1970. By the year’s end, he had earned $43,000. By 1976 Jack was named the Official Artist of Texas and was earning a half million dollars a year selling his art. The man, as they say, is an original!
- How to get the right information from potential collectors at all art events
- How to make art people will want to collect
- What’s the real difference between ordinary and extraordinary service
- How to turn clients into collectors
- How often, and what methods work best when contacting collectors over the long haul
- Ideas for engaging your collectors that will keep them coming back for more
Jack White was worth a million dollars by the time he was 36, before he reached his 38th birthday he was flat broke. After selling his gold Rolex watch, bowling ball and hocking his wedding ring he visited an art gallery. Within two hours Jack decided to become an artist. He sold his first painting for $10 on Valentine’s Day 1970. By the year’s end, he had earned $43,000. By 1976 Jack was named the Official Artist of Texas and was earning a half million dollars a year selling his art. The man, as they say, is an original!9 Things You Never Say to a Gallery Owner
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A graduate of the Maryland Institute of Art, the Boston Museum School, and the Franklin College in Switzerland, Gorman’s popular “mind altering” sculptures, which he calls “Creatures of Curiosity,” is evidence that he has taken his own artist coaching advice to heart.
- How to prepare yourself for the frustrations of working with galleries
- What you should look for, and ask, when researching a gallery you want
- What 9 sentences will get you the amateur boot out of a gallery
- What, besides your art, is most important to a gallery owner
- When to speak to a gallery owner, and when to be quiet
- What single element will make or break a review of your work
A graduate of the Maryland Institute of Art, the Boston Museum School, and the Franklin College in Switzerland, Gorman’s popular “mind altering” sculptures, which he calls “Creatures of Curiosity,” is evidence that he has taken his own artist coaching advice to heart.How to Snag Museum Exhibitions
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Ms. Stanfield, a former art museum curator, is now the founder of ArtBizCoach.com and the author if I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.
- What makes you “museum worthy”
- How, and why, you need to keep your name in front of museum curators
- How to approach a museum
- Why understanding the museum’s mission is a critical first step
- What the main difference is between showing work in a gallery and showing in a museum
Ms. Stanfield, a former art museum curator, is now the founder of ArtBizCoach.com and the author if I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.How to Get Collectors Without Getting a Gallery
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An artist in her own right, Aletta de Wal, M.Ed. conducts personal consultations and professional art-career programs as director of her Artist Career Training business.
- How to get the exposure you need to sell your own work
- What are the 7 trade offs you accept as you side step the gallery system
- What are the 7 drawbacks to going it alone
- How to develop a mailing list that works for you
- How to decide which format to show your art for which audience
- The best ways to generate publicity
- Which professional relationships are crucial
An artist in her own right, Aletta de Wal, M.Ed. conducts personal consultations and professional art-career programs as director of her Artist Career Training business.Be Unforgettable: 6 Actions to Guarantee Collectors Remember You
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Ms. Stanfield, a former art museum curator, is now the founder of ArtBizCoach.com and the author if I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.
- The #1 way to impress your collectors
- A sure-fire way to make marketing less icky and more comfortable
- Advantages and disadvantages of communication platforms
- How to create a trusted system that guarantees prompt follow-up
Ms. Stanfield, a former art museum curator, is now the founder of ArtBizCoach.com and the author if I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.How to Put Together a Winning Portfolio
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Shirley Williams, a full-time professional artist, was the winner of the 2008 National Portfolio Competition across Canada. She has been featured in numerous publications including a biography in The Artist's Magazine, the Visual Artist in Residence for the Windsor Symphony Orchestra, and a solo museum show in Windsor, Canada.
In addition to numerous public, corporate and private collections, major international projects include site-specific commissions for a private jet lounge and an award-winning, 127-foot yacht in the Virgin Islands.
- How to avoid the most common mistakes in putting together your portfolio
- What to include—and what to leave out
- What is the right number of images—and how to label them for impact
- How to write an impressive cover letter
- How to present your portfolio—and to whom
Shirley Williams, a full-time professional artist, was the winner of the 2008 National Portfolio Competition across Canada. She has been featured in numerous publications including a biography in The Artist's Magazine, the Visual Artist in Residence for the Windsor Symphony Orchestra, and a solo museum show in Windsor, Canada.
In addition to numerous public, corporate and private collections, major international projects include site-specific commissions for a private jet lounge and an award-winning, 127-foot yacht in the Virgin Islands.Ezines, Bios, and Blogs! Solve the Top 3 Writing Problems that Stop Artists Cold
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As a publicity expert, a media relations consultant, and professional speaker, Ms. Stewart teaches her PublicityHounds.com how to catch the attention of frazzled news directors, busy reporters and grumpy editors.
- how to increase your collector base by integrating your newsletter, bio, and blog
- how to compel people to look at your art with the right content in your blog
- 12 steps to pull in traffic with engaging blog content
- 8 easy ways you can find content for your newsletter (without writing it all!)
- what kills good writing (just 6 simple mistakes)
As a publicity expert, a media relations consultant, and professional speaker, Ms. Stewart teaches her PublicityHounds.com how to catch the attention of frazzled news directors, busy reporters and grumpy editors.How to Approach Corporate Collectors: The New Medicis
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Paul Dorrell’s Leopold Gallery retains clients such as Warner Brothers, H&R Block, the Mayo Clinic, The Museum of Fine Art, Boston, and 1000s of private and corporate collectors. He is also the author of the guidebook: Living the Artist's Life.
- how to be taken seriously by galleries
- the success secrets of branding, pricing, and organization
- which collateral materials you really need (and which are nice to have)
- the insider secrets about what gallery owners want, and what they’ll ask you for
- how to turn rejection into success
Paul Dorrell’s Leopold Gallery retains clients such as Warner Brothers, H&R Block, the Mayo Clinic, The Museum of Fine Art, Boston, and 1000s of private and corporate collectors. He is also the author of the guidebook: Living the Artist's Life.How to Find & Keep The Right Gallery: Part 1 and 2
This is a 2 part presentation
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As a gallery owner, writer, and the son of a successful artist, Jason Horejs has art and the business of art flowing through his veins.
- how to figure out if your work is right for a gallery
- how to present your work to gallery owners
- the 4 preparation principles that increase your chances of success
- why inventory is important–and how to assess and manage yours
- the surprising truth about pricing
As a gallery owner, writer, and the son of a successful artist, Jason Horejs has art and the business of art flowing through his veins.