When writing an Artist Statement
is one of the more intimidating tasks
you’re asked to do…
What’s the big deal with trying to figure out what someone wants
to know about your work that they can’t already see?
Short answer: as complex creatures, we humans use visual, auditory, kinesthetic,
psychic, and linguistic sensibilities (and this isn’t even the whole list), to cope in a
culture where over-stimulation, especially visually, is the new normal.
This means you are constantly competing for attention with thousands of bits of
visual data that have nothing to do with you and your work.
When you create multiple connections with our audience, you expand the range of engagement.
When you expand the range of engagement, you keep their focus on your work.
When you keep their focus on your work, the stickier your art becomes in their brains and bodies.
The stickier your art becomes, the more they remember you!
The more they remember you, the greater your chances for sales.
That’s where your artist statement comes in:
more connection, more engagement, longer focus, more sales.
And that’s the short answer…
The Long Answer (including how to do this!) is in the book!
Because it’s all about your art
that means it’s all about the images of your art.
Your images must STAND OUT from the rest.
In this straightforward, practical, content-rich eBook, you’ll learn how to:
- Easily photograph your art, so you have the sharpest, most true-to-color images possible.
- Calibrate the color on your monitor and printer, so you can be sure the colors in your digital and printed portfolios are accurate representations of your original work.
- Use your photo-editing software** (explained in plain English!), so you can easily create professional results — without getting stuck in the technology.
- Edit your photos without losing accuracy, sharpness, or color values, so you can repair image distortion, adjust sizes, change formats — all while retaining the truest possible
representation of your work.
- Pick the appropriate formats and sizes for different presentation purposes, so you can provide the exact right layout, size, and orientation for print, web, or portfolio.
Prepare and optimize an image for the Web, so you can protect your work from being printed illegally and still have sharp, quick-loading images that display your work at its best
**Note: You will need Photoshop (not Photoshop Elements) for this eBook.
When an art career authority or successful artist spontaneously mentions
a book they feel is important,
I take that book very seriously.
So, every time one of my smARTist Telesummit speakers did that,
we pulled out their recommendations and created this one-of-a-kind
HOT LIST OF BOOKS all artists should know.